What is Digital Marketing
Today, the Internet is integrated into our lives in such a way that it is almost impossible to do anything without it. It's no coincidence that it's getting harder and harder for people to unplug their mobile phones and have the internet at their fingertips.
If our lives are no longer the same as the Internet, so will be the buying process. Nowadays, it is very common for us to look for the products or services we want on the Internet, either looking for the best price (when we already know what we want) or looking for information about a particular product or service (when we are still studying the possibility of buying ) or even discovering more problems that we have run into (when we still don't know which solution will help us).
We call all this digital marketing:
"A set of information and actions that can be carried out in various digital media, aimed at promoting companies and products."
Digital marketing has changed the way companies use technology to promote business. As people turn to more digital devices during the shopping process, whether searching for products or shopping on their own, the term has become increasingly popular.
To understand how digital marketing is changing the purchasing process, it is enough to mention that in the past, almost all the information about products and services that we can obtain is in the hands of the companies that provide these solutions.
To understand a product or service, you need to go to a salesperson, who may "sell you fish" on the business side instead of giving free information about the solution.
Today, digital marketing allows consumers to play a more active role in this process. In numerical terms, this means that 60% of the purchase process has been completed before the consumer contacts the seller.
However, although it may seem like a challenge, in fact, digital marketing is a great opportunity for companies to strengthen their brands and increase business opportunities, because more and more the Internet will become a part of people's lives.
In addition, digital marketing includes various frontiers of action, such as content marketing, email marketing, social networks, etc., which can increase your influence and influence in the consumer's purchase process.